Casino marketing has undergone substantial transformations over the periods, adjusting to shifting customer patterns and technological progress. In the early 2000s, traditional advertising techniques ruled, with casinos depending greatly on paper publications and TV commercials. Nevertheless, the emergence of online promotion has revolutionized how casinos lure and maintain customers.
One remarkable individual in this development is Jim Murren, the former CEO of MGM Resorts International, who emphasized the significance of data evaluation in casino promotion. Under his direction, MGM executed sophisticated customer relationship management structures to customize promotions and boost guest interactions. You can find out more about his insights on his LinkedIn profile.
In recent years, casinos have gradually turned to social media sites to connect with potential customers. According to a 2023 analysis by Statista, over 70% of casinos now employ social media for marketing goals, capitalizing on platforms like
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