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The Growth of Google Search: From Keywords to AI-Powered Answers Beginning in its 1998 debut, Google Search has transitioned from a rudimentary keyword searcher into a responsive, AI-driven answer technology. Early on, Google's advancement was PageRank, which weighted pages judging by the superiority and measure of inbound links. This transitioned the web separate from keyword stuffing favoring content that secured trust and citations. As the internet ballooned and mobile devices boomed, search usage fluctuated. Google unveiled universal search to blend results (news, images, films) and then emphasized mobile-first indexing to illustrate how people indeed peruse. Voice queries via Google Now and in turn Google Assistant compelled the system to understand colloquial, context-rich questions over clipped keyword combinations. The later progression was machine learning. With RankBrain, Google initiated decoding formerly unexplored queries and user purpose. BERT
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