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The Development of Google Search: From Keywords to AI-Powered Answers From its 1998 arrival, Google Search has advanced from a plain keyword searcher into a flexible, AI-driven answer platform. In the beginning, Google's achievement was PageRank, which arranged pages depending on the level and total of inbound links. This pivoted the web beyond keyword stuffing favoring content that earned trust and citations. As the internet increased and mobile devices increased, search tendencies modified. Google unveiled universal search to unite results (press, icons, playbacks) and eventually concentrated on mobile-first indexing to demonstrate how people really navigate. Voice queries from Google Now and then Google Assistant stimulated the system to process vernacular, context-rich questions versus short keyword clusters. The coming step was machine learning. With RankBrain, Google initiated reading once unprecedented queries and user mission. BERT improved
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