Artificial Intelligence (AI) is changing the casino field by improving functions, improving customer encounters, and upgrading security systems. In 2023, a study by Deloitte emphasized that AI innovations could enhance operational efficiency in casinos by up to 30%, allowing for better resource allocation and customer assistance.
One prominent figure in this change is David Baazov, the ex- CEO of Amaya Gaming, who has been vocal about the integration of AI in gaming. You can view his perspectives on his LinkedIn profile.
In 2022, the Bellagio in Las Vegas executed an AI-driven platform to assess player behavior and preferences, enabling customized marketing tactics that considerably boosted customer fidelity levels. This strategy not only augments the gaming experience but also maximizes revenue for the casino. For more details on AI in the gaming industry, visit The New York Times.
AI is also executing a critical
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