What Is On-Page SEO? How To Optimize A Page
Use it to get a comprehensive list of errors found on your web page and find out where you still have to improve your website. On-site SEO services are also a great way to ensure you optimize your site right. Our SEO company will know how to implement the right keywords and optimize your page to incorporate those keywords. We’ll also help you create quality content, improve errors on your site, and improve your page speed.
If your store is properly categorized in the mall’s guide, you’re better positioned to make sales. Imagine your potential customer walking through a large mall, looking for a product like yours. They’re in a rush and don’t have time to look in every store, so they go to the mall’s help kiosk.
Internal Linking Best Practices
But Google does have a Structured Data Markup Helper that helps you add schema to your page. Optimized visuals also give search engines valuable information about your page through properly implemented alt text and descriptive file names. When creating internal links, your anchor text—the clickable words in your link—matters a lot.
Check External Links
If you run a local business, use your address and location-based words throughout your website. This will help search engines know to show your site to potential clients in your geographical area. Even if your business isn’t location-specific, it’s important to clearly display your contact information on every page of your site. It helps build your credibility for Google and (duh!) makes it easier for your customers to reach you! Read more about improving your local SEO and boost your foot traffic.
Off-page SEO focuses on optimizing signals that occur outside your website, such as building backlinks and establishing a social media presence. On the other hand, on-page SEO involves optimizing elements directly on your webpages, like content, meta tags, and internal links. Using relevant images provides context, communicates information in a user-friendly way, and breaks up large bodies of text. Using ALT tags on images improves site accessibility and is viewed positively by search engine crawlers.
- Just ensure that your alt descriptions reads naturally for people, and avoid stuffing keywords for search engines.
- Although it’s not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.
- Part of a website’s crawlability lies in its internal linking structure.
- Despite its strengths, Jetoctopus falls short on all-encompassing SEO tools, as it focuses primarily on log file analysis.
- That said, there are a couple of tools that do justice for their price and can do a lot for your SEO game.
However, if you want to keep pages with unique layouts, keep in mind that a different design means a different experience. An internal link is a link from another page on the same website. You can view external (outbound) links on any SEO Anomaly page with Ahrefs’ SEO Toolbar. Click on the number of backlinks to pages with links to your competitors. For example, some time ago I relaunched this list of SEO techniques.